LALA to introduce ‘SHEEN’ S/S ’16 Fabric, Print and Embroideries at Fashion Pakistan Week 2016!

With the introduction of the brand flagship outlet in Karachi in February 2016, leading textile brand LALA is set to introduce their latest edition of fabric, print and embroideries ‘SHEEN’ at Fashion Pakistan Week 2016. Indeed, with LALA’s expansion into the lifestyle and the entertainment industry through their alliance with Lollywood film BACHAANA; ‘SHEEN’ represents […]

Pakistan Advertisers Society (PAS) Brings Dig-It 2016

Realizing the importance of digital media and its growing influence, PAS initiated ‘Dig-it’ in 2012, a Digital Marketing and Advertising Conference. It was highly successful and well received by the industry. Continuing its efforts, PAS is now planning ‘Dig-It 2016’ on 29th of April ’16 in Karachi, Pakistan. This years’ Dig-it conference is focused on […]

Kashf Foundation celebrates a milestone 20 Years as the leading women focussed microfinance institution in Pakistan

The Kashf Foundation, founded in 1996 as Pakistan’s first specialized and women focused microfinance institution, commemorated two decades of pioneering social entrepreneurship and positively impacting the lives of over 1.7 million low-income women in Pakistan. In celebration of their 20 years, the Kashf Foundation collaborated with Pakistan’s most iconic and indeed philanthropic fashion designer Hassan […]

L’Oréal Pakistan launched its philanthropic professional program “Beauty for a Better Life” in Lahore

L’Oréal, the world’s leading beauty company, firmly believes that beauty can be life changing. That is why today, L’Oréal Pakistan launched “Beauty for a Better Life” – a philanthropic educational program with the mission to help the less privileged members of our society gain employment and a sense of self-esteem through top quality, free-of-charge professional […]

#NescafeBasement4 Revisits NFAK’s Iconic Gorakh Dhanda

Internationally acclaimed show Nescafe Basement released the fourth episode of the current season over the weekend, which featured global legend Nusrat Fateh Ali Khan’s iconic qawwali Gorakh Dhanda. Based on the Sufi verse Tum Ek Gorakh Dhanda Ho by lyricist Naz Khialvi, the qawwali was sung by Nurat Fateh Ali Khan and went on to […]

Nestlé launches the Docello Dessert Range in Pakistan

Nestlé Professional is in the process of launching their world renowned range of Docello Desserts in Pakistan. Starting from the Docello Chocolate Mousse followed by the Dessert Magic (Soft Serve) Whipping Cream, Nestle will slowly be launching the products in 6 major metropolitan cities of Pakistan. The Docello Chocolate Flavour Mousse Mix is a free […]

#Chaiwala Celebrates International Women’s Day

Chaiwala, the representation of Pakistan’s love for Chai and the pioneer of the modern day dhaaba, is set to celebrate Women’s Day today, 8th March. Promoting women empowerment, Chaiwala provides a safe and secure space for women to sit down and relax with a cup of their favourite chai and paratha any day of the […]