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All time favorite Pakistani National Songs

Its 6th September and this is the time of year when we all feel more patriotic. National songs always give you patriotic and emotions feelings that develop a bond of love and affection to our own homeland. Here I am listing all of my most favorite national songs if you feel like giving yourself a […]

#BreakingNews: Rangers to carry out operation against flash mob 

In a beautifully shot video by some college students and sponsored by a clothing brand, Pakistanis on the internet have witnessed the latest horror engulfing our nation: Dancing girls in a public place. ALi ChauDerY ​from Facebook expressed his anger and fear in his statement: “This is so bad. These girls are from upper class and they are […]

List of Pakistani Movies to release on this Eid Ul Adha.

Eid ul Adha is around the corner and all Pakistani directors are ready to launch their new hits into cinemas. Finally this is the time when Pakistani Film Industry is growing fast and producing some good pieces of entertainment, here is something new for you on this Eid. ACTOR IN LAW: Actor In Law featuring […]

​L’Oréal Pakistan hosted the graduation ceremony of its philanthropic professional program “Beauty for a Better”

L’Oréal Pakistan hosted the graduation ceremony of its philanthropic professional program “Beauty for a Better” L’Oréal Pakistan hosted grand event of graduation of its philanthropic professional program recently in Lahore. L’Oréal Foundation focus on two main commitments; promoting science and providing help to the most vulnerable members of society through beauty. Conveying the values of […]

One Week of Style by EGO

Whenever I’m in a hurry and absolutely need to shop for something, I head to ego. I know how easy it is to find something perfect that beautifully accentuates my curves and makes me look trendy at the same time. The best part is, it’s super affordable too. If you want to stock up your […]

My top picks for baby – 0 to 6 weeks 

When I was pregnant, I made a comprehensive list of items I’d need when she arrived and then ended up buying even more stuff than I had originally planned. But only a few items really came through to help make my life easier. So I thought, why not share my top picks with other moms.  […]

Tulip pants vs Phulkari pants – which trend wins?

If you follow fashion or celebrities you would know the latest trends in town are tulip shalwars or tulip pants. I am talking about the latest hit of this year; tulip pants or tulip shalwars. Ever since the patyala shalwar, the trend of wearing shalwars had vanished but now the trend is back in the […]

Magical Times at Dolmen Mall

Pakistan’s first international standard mall, Dolmen mall, is renowned for always staying a step ahead of its competitors. As summer 2016 approached its end, Dolmen hosted the city’s biggest Back to School Festival. Held from 29th to 31st July 2016 across all three Dolmen Malls, the festival aimed at school going kids and families; giving […]

To My Daughter 

Dear Samar, I don’t know how old you will be when you read this. But I suppose you’ll be old enough to look in the mirror and scrutinize your skin and hair and eyes. I hope that when you look in the mirror, you see a happy face, beautiful and confident. When you look at […]

Is It Too Much To Have It All?

Originally posted on Coffee Runs:
I had the strangest day this Thursday while at work.  A friend of mine had shared an upsetting story of a friend of hers whom had tragically passed away because of working too hard on a project. Her friend was young, successful, married to her college boyfriend, and had a…

How to Beat the Baby Blues

As some of you may know, I had a beautiful baby girl last month. The first few days went by in a rush of emotions and hormones and then suddenly and quite unexpectedly, I was hit with a severe bout of hopelessness and anxiety. It was so terrible. Here she was, this beautiful bundle of […]

Marham App Aims to Revolutionize Healthcare in Pakistan

“Holding the phone and walking around with a thousand worries running in my head was depressing”, said Ehsan Imam, Co-founder Marham He was trying to book an appointment with a physician for his father, but after many attempts was still unsuccessful. In that moment, on the verge of tears, was when he felt the pain […]

Marham App Aims to Revolutionize Healthcare in Pakistan

“Holding the phone and walking around with a thousand worries running in my head was depressing”, said Ehsan Imam, Co-founder Marham . He was trying to book an appointment with a physician for his father, but after many attempts was still unsuccessful. In that moment, on the verge of tears, was when he felt the […]


My daughter; I want you to know Even though I carried you In my womb For 9 months Your father Carried us on his back For more than that. The weight of our love Made him stay up When he could have slept And his readiness To preserve our smiles Made him wait on his […]

Dermoviva Baby Products – Free From Harmful Chemicals

#DermovivaLaunch is happening right now at Dolmen Mall clifton. Brilliantly executed where kids took part actively — عادل (@aurAdil) April 23, 2016 // Recently Dermoviva, a sub brand of Dabur launched their baby care range in Pakistan at a grand opening ceremony at Dolmen Mall Clifton. The launch was marked by an activation that […]

DJuice Mango Musik Festival

On Saturday evening, the 30th of April, in a then undisclosed, mysterious location in Lahore, people were gathering armed with a single purpose. To rock. And to most definitely roll. We are talking about the djuice Mango Musik Festival of course. For the uninitiated among us, djuice is a youth centric telco brand that is […]

Sania Saeed Raves About Her Liberating Role in ‘Mor Mahal’

Television and stage veteran Sania Saeed is one of the most outspoken actresses when it comes to the misogynistic depictions of women or “weeping willows” on television, being an active founding member of political theater groups and movements Dastak and Katha respectively. But Saeed is ecstatic about her upcoming role in ‘Mor Mahal’ the 40 […]

4th Servis HUM Awards – Highlights & Winners

Red Carpet Highlights: Winners: Best Model Female Popular Sunita Marshal Best Model – Male Popular, Shehzad Noor Best Music Video Popular Uzair Jaswal Best Music Single (Popular) Yasir Jaswal Best Actor Female Soap Resham Best Actor Male Soap Sohail Sameer Best Soap Ishq Ibadat Best Telefilm Tamasha Recognition Award Films, to producers of Manto Best […]


Pakistan witnessed one of the most anticipated fashion shows, Bridal Couture Week – The Gold Edition. The three-day extravaganza showcased the latest bridal trends across the nation. The dynamic team at Hum Network managed the mega fashion event. As always Bridal Couture Week left its audience stunned with its majestic stage, uniquely set for a […]

25 Lessons Before 25

I’ll be celebrating my 25th birthday in August inshallah, so this post is a little early. But I’ve been going through some major transitions and changes in life so it seems like an appropriate time to pen (type?) these down. Maybe I’m writing these for myself, as a journal entry and if anyone reading these […]


Each of the experiences in this piece are real but they are not all mine. They are based on real things said to some of my friends who shared them with me. ———————— I stretch and bend and twist and turn To remove that unsightly body hair To look shiny and smooth and feminine And […]

Big Thick BurgerZ – 100% Original Charcoal Grilled

If you want to eat the perfect beef Burger in Karachi, first of all you need to get the finest meat you can. Go to your local butcher and trust him to hand you the finest beef cuts that will churn out that perfect mince patty. Next, get the right spices and sauces. For this, […]

LALA to introduce ‘SHEEN’ S/S ’16 Fabric, Print and Embroideries at Fashion Pakistan Week 2016!

With the introduction of the brand flagship outlet in Karachi in February 2016, leading textile brand LALA is set to introduce their latest edition of fabric, print and embroideries ‘SHEEN’ at Fashion Pakistan Week 2016. Indeed, with LALA’s expansion into the lifestyle and the entertainment industry through their alliance with Lollywood film BACHAANA; ‘SHEEN’ represents […]

Pakistan Advertisers Society (PAS) Brings Dig-It 2016

Realizing the importance of digital media and its growing influence, PAS initiated ‘Dig-it’ in 2012, a Digital Marketing and Advertising Conference. It was highly successful and well received by the industry. Continuing its efforts, PAS is now planning ‘Dig-It 2016’ on 29th of April ’16 in Karachi, Pakistan. This years’ Dig-it conference is focused on […]

Kashf Foundation celebrates a milestone 20 Years as the leading women focussed microfinance institution in Pakistan

The Kashf Foundation, founded in 1996 as Pakistan’s first specialized and women focused microfinance institution, commemorated two decades of pioneering social entrepreneurship and positively impacting the lives of over 1.7 million low-income women in Pakistan. In celebration of their 20 years, the Kashf Foundation collaborated with Pakistan’s most iconic and indeed philanthropic fashion designer Hassan […]

L’Oréal Pakistan launched its philanthropic professional program “Beauty for a Better Life” in Lahore

L’Oréal, the world’s leading beauty company, firmly believes that beauty can be life changing. That is why today, L’Oréal Pakistan launched “Beauty for a Better Life” – a philanthropic educational program with the mission to help the less privileged members of our society gain employment and a sense of self-esteem through top quality, free-of-charge professional […]

#NescafeBasement4 Revisits NFAK’s Iconic Gorakh Dhanda

Internationally acclaimed show Nescafe Basement released the fourth episode of the current season over the weekend, which featured global legend Nusrat Fateh Ali Khan’s iconic qawwali Gorakh Dhanda. Based on the Sufi verse Tum Ek Gorakh Dhanda Ho by lyricist Naz Khialvi, the qawwali was sung by Nurat Fateh Ali Khan and went on to […]

Nestlé launches the Docello Dessert Range in Pakistan

Nestlé Professional is in the process of launching their world renowned range of Docello Desserts in Pakistan. Starting from the Docello Chocolate Mousse followed by the Dessert Magic (Soft Serve) Whipping Cream, Nestle will slowly be launching the products in 6 major metropolitan cities of Pakistan. The Docello Chocolate Flavour Mousse Mix is a free […]

#Chaiwala Celebrates International Women’s Day

Chaiwala, the representation of Pakistan’s love for Chai and the pioneer of the modern day dhaaba, is set to celebrate Women’s Day today, 8th March. Promoting women empowerment, Chaiwala provides a safe and secure space for women to sit down and relax with a cup of their favourite chai and paratha any day of the […]

Sharmeen Obaid-Chinoy wins Pakistan’s second Academy Award (Oscar) for “A Girl in the River: The Price of Forgiveness” in the Best Documentary (Short) Category at the 88th Academy Awards

Sharmeen Obaid-Chinoy’s documentary, A Girl in the River: The Price of Forgiveness has won an Oscar award in the Best Documentary – Short subject category at the 88th Academy Awards. Indeed Obaid-Chinoy previously won Pakistan’s first Academy Award for her documentary Saving Face at the 84th Annual Academy Awards in 2012. She is one of […]

LALA Launches Flagship Store at Ocean Mall Karachi

LALA Textiles proudly inaugurated their first Flagship store at Ocean Mall in Karachi featuring a diverse range of products comprising of unstitched printed fabric for both day wear, evening wear, roll fabric, a special signature series range and its debut LALA Pret. Photography Credits: Kashif-ud-Din & Take II  

L’Oréal Makeup Designer Paris launches ‘Life in Pink’ – A Beauty Film

L’Oreal Paris, the world’s leading beauty brand launches “Life in Pink – A Beauty Film”. Inspired by the international campaign La Vie En Rose which saw renowned artist, John Legend, starring for L’Oreal Paris; the beauty film marks the launch of the brand’s Exclusive Pinks, lipstick collection, by Color Riche. An international declaration of love […]

The 12th Edition of Pakistan’s Biggest Bridal Extravaganza Telenor Bridal Couture Week to Hit the City Of Lights in May

Entering into its 6th successful year, the 12th edition of Pakistan’s biggest bridal extravaganza, Telenor Bridal Couture Week is slated to be held from May 6 to May 8, 2016 at the Palm, Karachi. Organized by Pakistan’s numero uno general entertainment network HUM Network Limited, TBCW in its 12th installment will present the latest bridal […]

The Pakistan Fashion Design Council set to introduce a brand new platform: The PFDC Fashion Active

In continuation of the PFDC’s commitment to drive, elevate and innovate within the business of fashion, The Pakistan Fashion Design Council is proud to introduce the PFDC FASHION ACTIVE, launching with their inaugural exhibition on February 26, 2016. The PFDC Fashion Active [TPFA] is a brand new platform whereby the PFDC endeavors to introduce a […]

Prime Minister Nawaz Sharif watches Academy Award Nominated Documentary “A girl in the river” by Sharmeen Obaid Chinoy

A special screening of Sharmeen Obaid Chinoy’s Academy Award nominated film “A Girl in the River – The Price of Forgiveness” was held at the Prime Minister House today in Islamabad. The Prime Minister of Pakistan, Mian Muhammad Nawaz Sharif, had earlier met with Academy Award winning filmmaker Sharmeen Obaid-Chinoy in Islamabad to discuss the […]


I can’t draw. I can paint, sometimes. But it’s not very good. I can write though. Not too well, but well enough. I can’t express myself sometimes.   But I can hug. And a hug can be sometimes more than a painting or a song or even a piece of literature.   And like all […]

Couture for your Lips: Luscious Introduces Liquid Lipstick

Luscious Cosmetics reveals an exciting product to start 2016 with the introduction of a new range of their critically acclaimed Lip Couture Melted Lipstick, available online and across retailers as of January 16 2016. In tune with the global craze for liquid lipsticks, the collection includes 16 shades. With a diverse colour palette ranging from […]

Pepe Jeans Introduces New Happy Hour Patch Work Collection

Pepe Jeans London: ALL PATCHED UP New for winter 2016, the launch of Pepe Jeans London’s Happy Hour “patchwork” collection, a capsule range that takes its style cues from the season’s prevailing penchant for the Sixties and Seventies. Available in stores, the collection once again goes back to the brand’s Portobello roots, imagining a cool […]

7 Compliments That Are Actually Underhanded Insults

Technology has made it so much easier to convey our opinions about things that never really mattered to us before. It takes a nanosecond to compose and post a comment on someone’s Facebook status, reply to a tweet or give your remarks about their ‘outfit of the day’ on instagram. In a sandstorm of content […]

[Press Release] – Coca Cola joins hands with TBL for new CSR project

TBL – Triple Bottom-Line, a sustainability advocacy platform working to promote CSR in Pakistan since 2007, is now launching a unique initiative, the National Volunteer Programme (NVP), initially in Karachi, and later expanding it nationwide. NVP’s Vision is “to strive for a just and prosperous society in which the marginalized will emerge from distress through […]

Season 3 of ‘Tonite with HSY’!

Following the success of the 2nd season of the show, HSY is all set to dazzle audiences with Season 3 of much appreciated late night show “Tonite with HSY” The first episode of the new season featuring cricketers Shoaib Malik and Ahmed Shehzad was broadcasted nationwide on 6th February, 9:00 pm PST on HUM Sitaray. […]

Thespian Nadia Jamil Offers A Voice Modulation Workshop For The Cast Of Haissam Hussain’s Feature Film ‘Balu Mahi’

It seems the Pakistani Film Industry is becoming extremely serious about striving for professional perfection. Celebrated and very in-demand director Haissam Hussain has recruited theater thespian, TV actress, anchor, producer and educationist Nadia Jamil to offer a week-long workshop on voice modulation and script reading for the cast of his upcoming Rom-Com feature film ‘BALU […]

#BACHAANA goes to #PSL

Sanam Saeed and Mohib Mirza to headline #PSL’s opening ceremony in Dubai with a dance performance revealing the official #BACHAANA Mashup #AbKhelKeDikha Lead actors Mohib Mirza and Sanam Saeed from #BACHAANA will be headlining Pakistan Super League’s Opening Ceremony in Dubai on the 4th of February 2016. The duo will be performing a special dance […]

Big Film Entertainment releases #BACHAANA’s Original Motion Picture Soundtrack

Following the release of the official trailer earlier this month, Big Film Entertainment and Hum Films launched the original soundtrack for #BACHAANA – a Nasir Khan Film at Hardees in Lahore on the 26th of January 2016. Featuring Sanam Saeed, Mohib Mirza and Adeel Hashmi, #BACHAANA is set to release on 26th February 2016 across […]

A-Plus To Air New Tv Serial ‘Bhai’ With Noman Ejaz In A Different Avatar

‘BHAI’ introduces Noman Ejaz in a different avatar as a dominating and feared neighborhood godfather-like figure, for which the actor put on some weight to get into character.The TV serial was shot in the walled city areas of Lahore and is Produced and Directed by  Shoaib Khan and its cast also includes Salman Shahid, Affan Waheed, […]

Khalid Malik Visits the NESCAFÉ Basement Jam Room

  The talent that has been selected by Nescafé Basement’s upcoming fourth season has been jamming vigorously for the past month to prepare for the recording phase. The jam sessions have created a lot of buzz in the music industry which has resulted in several visitors – journalists, editors, bloggers, music critics, radio jockeys – […]

Farah Talib Aziz introduces ‘The Timeless Bride’ Collection

Karachi’s highly coveted boutqiue designer, Farah Talib Aziz has been creating customized couture for almost a decade introduces a capsule bridal collection, “The Timeless Bride”. The label focuses on the contemporary bride’s need to feel extraordinary and unique on her special day hence crafting her ideal ensemble that is made exclusively just for her. “A […]

The people behind #AlbelaRahi – Pakistan’s upcoming blockbuster

It was a fine chilly night of December 2013 when Sultan Ghani Afzal and Faisal Hashmi were sitting in the Stimulus office when suddenly it dawned on them that it was high time they made a film! It was always Sultan’s dream to make a film on someone who has left behind a legacy and […]

Fog Catcher Films to produce movie on the life of living legend Alamgir

Fawad Khan revealed as #AlbelaRahi in exclusive kick-off event Fog Catcher Films, a sister concern of Stimulus Productions, has announced what can be tipped to be the next blockbuster of the Pakistani cinema industry, Albela Rahi – a film on the epic tale of once an ordinary man, Alamgir, who rose to be the iconic […]

Sharmeen Obaid-Chinoy’s documentary “A Girl in the River” is officially nominated for an Oscar at the 88th Academy Awards

Sharmeen Obaid-Chinoy simultaneously launches anti honor-killing campaign #PriceofForgiveness Sharmeen Obaid-Chinoy’s documentary, A Girl in the River: The Price of Forgiveness has been nominated as one of only 5ocumentaries from across the globe, in the Best Documentary – Short subject category for the 88th Academy Awards. The announcement was made earlier today by the Academy of […]
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