Coke's ideology is simple. Be nice to someone. Do something simple. A random act of kindness. Whether it is passing a smile to a stranger or letting someone take your seat on the bus. Give a little love and the satisfaction you get in return will be immense.
People might think you're crazy at first. And why wouldn't they? We live in a cynical society where doubting the other person and fishing for ulterior motives is ingrained in our nature. Which is why you must join this mob of crazy masters and become crazy 4 good!
To give us a brief on the upcoming campaign, Coca Cola Pakistan organized a bloggers meetup at Tushan Beach. It was the perfect serene atmosphere for us to unwind and think about how we can help Coke in it's newest CSR campaign to help build a stronger and happier society.
Coke told us that a digital portal will soon be launched where anyone can upload pictures of 'Random Acts of Kindness' being done to help coke recognize and acknowledge the crazy masters of Pakistan.
If you know of any people who spread love by being kind to other humans on a regular basis, you should definitely get in touch with @cokepk on Twitter or leave me a comment below the post!
And if you have your own Crazy4Good stories of Random Acts of Kindness feel free to post your links in the comments section :)