SOC Films premieres “Song of Lahore” in the US with events hosted by Iconic Hollywood Actress Meryl Streep

“Song of Lahore”, a documentary by Academy Award winning filmmaker Sharmeen Obaid-Chinoy and Andy Schocken on the acclaimed Sachal Studios and their journey to New York, is set to be released in the US this November 2015 with premieres in New York City on the 3rd of November 2015, in San Francisco on the 6th […]

Lux Style Awards 2015 – Red Carpet Favorites!

Okay so I know I’m super late but what the hell. Like every year, Lux Style Awards with all it’s glamor and glory, turned heads from all walks of life. Positive or negative, everyone had something to say about the star studded event. So how can I stay shush? :P Here are my favorite red […]

Masala Family Festival [Press Release]

The two-day festival provided families with an opportunity to plan a perfect day out, meet their favourite Masala chefs, shop to their hearts content, watch live cooking demonstrations by Masala chefs and purchase autographed copies of their favourite cookbooks. This year the audiences were also treated with a surprise visit by HUM Sitaray’s morning show […]

Carvel Ice Cream opens at Cinnabon in Lahore [Press Release]

Carvel, America’s Freshest Ice Cream®, has finally arrived in Pakistan with its first express shoppe located at Cinnabon in Gulberg, Lahore. Ice cream lovers can now treat themselves to premium soft serve ice cream cups and cones, and indulge in delicious sundaes or signature thick shakes. When Tom Carvel bought his first ice cream truck, […]

Attention Noori Fans! Get a chance to meet the band :D

Noori launches new album ‘Begum Gul Bakaoli Sarfarosh’ After 10 years, the Pakistani Rock Band ‘Noori’ is set to release their much awaited third album, Begum Gul Bakaoli Sarfarosh #BGBS. Lahore: 9th October, Fortress Square (6-10 pm) Karachi: 10th October, Ocean Mall (5-10 pm) Islamabad: 11th October, Safa Gold Mall (4-9 pm) _______________________________________ From the […]

Swarovski Hosts Sparkling Couture Exhibition Celebrating Couturiers Across The Middle East And South Asia*

Over forty regional and international designers will exhibit custom-made pieces in Dubai on November 4th 2015 Swarovski, the global leader in cut crystal and fashion jewelry, hosts the first ever Sparkling Couture exhibition, celebrating the brand’s long-standing relationship with couture designers, as well as its 120th year of operation. More than 36 couturiers and 6 […]

Nescafé Basement Secures Talent for Fourth Season

Pakistani music fans all over the world are in for a treat. After the phenomenal (and then not some) productions from Coke Studio 8 delighted sufi wannabe/desi hipster/average non stereotyped audiences in Pakistan, Nescafe Basement Season 4 is about to hit the TV screens. The show that captured the hearts of music lovers across the […]