Silencing the Dark – #LALAlightsuplives

An initiative in association with Richa Maheshwari Films and Photography, 6TH Avenue and National Association of Blind India to create awareness for the visually impaired,  LALA’s participation at ‘Silencing the Dark’ is in direct support of LALA’s CSR initiative #LALAlightsuplives where the brand collaborations such as ‘Lifestyle Pakistan in India’ in 2014, an initiative to […]

“Morri” launches debut collection “The Seven Steps to Baltiyul”

Following the launch of their brand in Pakistan, high fashion label Morri introduces their debut collection “The Seven Steps to Baltiyul” which is visual portrayal of a contemporary woman’s memoir as she travels through the highest peaks and deepest rivers to her final destination, in the heart of northern Pakistan region, Baltistan, more commonly known […]

One Indian – One Pakistani – One Epic Romance

After revealing the first look earlier this month, Big Film proudly reveal the official poster for #BACHAANA – a Nasir Khan Film. Featuring Sanam Saeed, Mohib Mirza and Adeel Hashmi, #BACHAANA is set to release in the upcoming Valentine’s Season in February 2016 across Pakistan with the official trailer launch on 5th January 2016. Speaking […]

Interwood’s Lifewares Store Opens at Dolmen Mall Clifton

Interwood Mobel, a name synonymous with quality on a budget, recently launched their latest flagship store ‘Lifewares’ in Dolmen Mall, Clifton Karachi. Lifewares by Interwood, encapsulates your personal style into the interior of your home and projects itself as a brand that caters to the needs of anyone looking to spruce up their house. Products […]

Attention Mothers! Do you know the importance of #First1000Days?

Ever since the moment a woman finds out she is going to be a mother, her personality starts changing. Maturity, empathy, unconditional love and prayers are some words synonymous with motherhood. However, with the plethora of good feelings and vibes comes the terrible panic and stress that has every mother feeling helpless. What if my […]

Shamraf’s Winter Collection 2015

Starting at just PKR 2,750 these gorgeous prints from Shamraf’s Winter Collection are a steal. Check out the entire collection and shop now.  

Vouch365 Mobile App – Unbeatable Value!

The launch of Vouch 365 mobile application took place on the 4th of November, 2015 at Rosati Bistro Karsaz. The event was attended by prominent bloggers and Key Opinion Leaders. Representatives of leading merchants from various lifestyle categories such as Johnny Rockets, Solen Istanbul, The Patio, Toyota Society Motors, Lal Qila, Jimmy’studio, Jack & Charlie, […]

LALA gearing up for the winters with ‘LALA Brocade Winter Collection 2015′ [Press Release]

With the introduction of the first of its kind Signature Series platform in June 2015 as well as being named as the fastest emerging ethnic brand in regional markets in October 2015, the powerhouse in the unstitched retail industry, leading textile group LALA introduces its latest winter collection Lala Brocade Winter Collection 2015. Inspired by […]

Of casual sexism…

I am sexist. Deep down inside, I have always been sexist. The awareness of this introspective fact has come only a couple of years ago. Since then, I try my best to not treat sexism callously, and to correct myself whenever I feel I am wrong. I pride in calling myself a feminist. Though I […]

SOC Films premieres “Song of Lahore” in the US with events hosted by Iconic Hollywood Actress Meryl Streep

“Song of Lahore”, a documentary by Academy Award winning filmmaker Sharmeen Obaid-Chinoy and Andy Schocken on the acclaimed Sachal Studios and their journey to New York, is set to be released in the US this November 2015 with premieres in New York City on the 3rd of November 2015, in San Francisco on the 6th […]

Lux Style Awards 2015 – Red Carpet Favorites!

Okay so I know I’m super late but what the hell. Like every year, Lux Style Awards with all it’s glamor and glory, turned heads from all walks of life. Positive or negative, everyone had something to say about the star studded event. So how can I stay shush? :P Here are my favorite red […]

Masala Family Festival [Press Release]

The two-day festival provided families with an opportunity to plan a perfect day out, meet their favourite Masala chefs, shop to their hearts content, watch live cooking demonstrations by Masala chefs and purchase autographed copies of their favourite cookbooks. This year the audiences were also treated with a surprise visit by HUM Sitaray’s morning show […]

Carvel Ice Cream opens at Cinnabon in Lahore [Press Release]

Carvel, America’s Freshest Ice Cream®, has finally arrived in Pakistan with its first express shoppe located at Cinnabon in Gulberg, Lahore. Ice cream lovers can now treat themselves to premium soft serve ice cream cups and cones, and indulge in delicious sundaes or signature thick shakes. When Tom Carvel bought his first ice cream truck, […]

Attention Noori Fans! Get a chance to meet the band :D

Noori launches new album ‘Begum Gul Bakaoli Sarfarosh’ After 10 years, the Pakistani Rock Band ‘Noori’ is set to release their much awaited third album, Begum Gul Bakaoli Sarfarosh #BGBS. Lahore: 9th October, Fortress Square (6-10 pm) Karachi: 10th October, Ocean Mall (5-10 pm) Islamabad: 11th October, Safa Gold Mall (4-9 pm) _______________________________________ From the […]

Swarovski Hosts Sparkling Couture Exhibition Celebrating Couturiers Across The Middle East And South Asia*

Over forty regional and international designers will exhibit custom-made pieces in Dubai on November 4th 2015 Swarovski, the global leader in cut crystal and fashion jewelry, hosts the first ever Sparkling Couture exhibition, celebrating the brand’s long-standing relationship with couture designers, as well as its 120th year of operation. More than 36 couturiers and 6 […]

Nescafé Basement Secures Talent for Fourth Season

Pakistani music fans all over the world are in for a treat. After the phenomenal (and then not some) productions from Coke Studio 8 delighted sufi wannabe/desi hipster/average non stereotyped audiences in Pakistan, Nescafe Basement Season 4 is about to hit the TV screens. The show that captured the hearts of music lovers across the […]

FIAP Medal Award Winning International Photo Contest!

Calling on all International and Pakistani photographers to take part! Flying from the center of the world to new destinations every day, Turkish Airlines is continuing to bridge the gap between worlds, while also bringing together different cultures, peoples and perspectives. In order to make the impossible possible and access new horizons, Turkish Airlines now […]

Coca-Cola Mobile Book Bank celebrates International Literacy Day

Coca-Cola Pakistan organized a creative activity on International Literacy Day to collect books no longer needed from citizens, for donation to The Citizens Foundation. For this purpose a Coca-Cola truck was converted into a Mobile Book Bank, which traveled the whole day to different points in the city, where citizens were able to donate their […]

#GrandeAffair – Toyota hosts bloggers’ meet

For the launch of the Toyota Grande, Indus Motor Company organized a day of activities for Kar        achi bloggers on 22nd August 2015. The day-long event was fully aimed to engage bloggers with first-hand, end-to-end experience of Toyota’s presence in Pakistan. We assembled at Creative Chaos HQ in Clifton and from there, filled into vans […]

Campaign Spotlight: #SonehraPakistan

A lot of brands released Independence Day campaigns around this 14th August. From #MeraPakistan, #GoGreenPakistan to #SonehraPakistan, the digital landscape was flooded with positive facts about the land of the pure. #SonehraPakistan was an initiative by Soneri Bank. It’s pretty interesting how they managed to integrate their brand name in the theme of the season […]

کیا میں بلاگر ہوں؟

Originally posted on بلاگ اے:
نہیں، میں خود کو بلاگر نہیں مانتا۔ سن دو ہزار گیارہ کی بات ہے کہ مجھے لفظ بلاگ کا مطلب معلوم نہ تھا، کہ یہ کس بلا کا نام ہے، یہ ہوتا کیا ہے، اس کو کس مقصد کے لیے استعمال کیا جاتا ہے اور اس کے کیا فوائد ہیں۔ یونیورسٹی کا…

One on one: Akbar Chaudry from LOLWaalay

If you have ever been to one of Akbar Chaudry’s stand up comedy shows. consider yourself lucky. His spontaneous delivery, laced with local pop culture influences and desi satire will leave you in stitches. I had a chance to ask Akbar a few questions, to get to know him and his passion for making people […]

Eid Collections – Spotlight

Generation: Generation will be launching five distinct collections this Eid–Ul–Fitr.  The brand’s Denim Glam collection draws inspiration from fancy insects and bugs and features 10 unique designs in acid washed denim. The collection features clean and sporty cuts on fine denim and chambre fabric glammed up with stones and adda work retailing between Rs. 3200 […]

Kapray launches its first flagship store in Karachi

Kapray launched its first flagship store on 5th July 2015 in Dolmen Mall Clifton Karachi. Kapray is Pakistan’s first fast fashion brand that offers trendy products at a great price and amazing quality. Kapray is an omni channel, fast fashion retailer. Since Kapray controls its processes in the supply chain starting from fabric construction to […]

Zara Shahjahan’s Luxury Eid Pret 2015 Shoot – Exclusive Reveal

Protected: Lighting up lives with Liter of light Pakistan

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Calling all writers! LUMS Young Writers’ Workshop and Short Story Contest 2015

The LUMS Young Writers’ Workshop and Short Story Contest 2015 (LYWW) is now open. It is an annual contest that seeks out the finest young writers in Pakistan and then aims to hone their skills with an intensive session with some of Pakistan’s most acclaimed writers. The LYWW is sponsored by Ferozsons Laboratories Limited and […]

[Review] Infinix Hot Note

You might have heard about the newly launched Infinix: Hot Note, thanks to the social media buzz around the brand’s hashtag #HotSecret. I got the opportunity to use the phone for a week and I’ll be reviewing it for you guys today. The smartphone, made by French designers under the global brand Infinix has been […]

Protected: Post

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How much is your #HotSecret worth? [Contest]

Daraz.pk has helped launch a new smartphone in Pakistan- Infinix! The launch was a big surprise on social media thanks to the curiosity developed around the #HotSecret hashtag. Now, daraz is hosting a bloggers contest asking people to guess the price of the phone. My guess is PKR 11,999. I hope I’m right :) You […]

Protected: Improbable Letter # 2463 [Title stolen from NSKYZ years ago]

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#KissTheSky at Estrellas Dubai!

On 8th April 2015, I had the opportunity to attend the extravagant launch of  Estrellas, a rooftop restaurant and bar. Located at the rooftop of the Melia Dubai, “Estrellas Skyline Lounge” depicts the panoramic city views of Dubai. “The Estrellas Skyline menu has been engineered by Melia Dubai’s Head Chef, Praveen Singh, who is part of the successful team behind […]